Apple Watch sales are in free fall and the company has been unable to provide any reason why.
In the wake of Apple Watch launch day on July 11, the company announced it would not be able to make money on the product.
Apple Watch was supposed to deliver $400-450 for consumers.
But this is not the case as the company reported its lowest quarterly sales ever for the product, falling more than 20 per cent year-on-year.
“We’re very disappointed to report that we sold fewer than 100,000 Apple Watch units in the first quarter of 2017, and our guidance for the full year suggests we will be unable to generate any revenue,” the company said in a statement.
Sales of Apple Watches have been in freefall since the start of the year and the last quarter was the lowest for the wearable.
Apple said the product was not a good fit for people with arthritis, back pain or any other conditions.
The company has said the Apple Watch could be an alternative for people who were struggling to afford a new smartphone, or who had trouble getting in touch with family and friends.
It said it had not yet had an opportunity to review the device and did not have the data to provide further guidance on its effectiveness.
“As we continue to review data and gather information on the health benefits of Apple’s new wearable, we will share further information when available,” the statement said.
Apple has been hit by a series of problems since the launch of the Apple Watched, including the release of the iPhone X and iPhone XS, as well as the announcement of the new Apple Watch Series 3.
However, it was the Apple Pay platform which saw the biggest fall in sales.
The new service is aimed at providing an alternative to using cash and credit cards and is currently available on iOS and Android devices.
However the technology was criticized for its lack of privacy, lack of security and lack of support.