Apple Watch is on track to surpass $1 billion in sales in the US this year, according to a new report from Nielsen.
The company sold 2.7 million units in the first quarter, Nielsen said in a report on Tuesday.
That’s a jump of 44% from the same period last year, when it sold 3.3 million.
The Apple Watch has been a huge success for Apple, which has been touting the device as a smartwatch that is “just like a watch.”
But the wearable is also getting a lot of attention as a tool for people who don’t have a smart watch or who want to get away from their phone.
Sales of the Apple Watch jumped by more than a third last year and are set to grow again this year.
That said, it’s still far short of the 10 million units the company had in the United States last year.